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5 Reasons To Go To Gartner Symposium/ITxpo

MicroPact Set to Show Off entellitrak® Platform to CIOs and IT Professionals in Orlando

Roger Hughlett's avatar

By: Roger Hughlett

September 12, 2014 | Company NewsEvents

There are probably hundreds of reasons to attend this year’s Gartner Symposium/ITxpo in Orlando next month, but I thought I would narrow it down to my top five. I’m sure everyone who has attended Symposium in the past has a short list of compelling reasons to step away from their offices and dive head first into one of the most engaging weeks IT professionals can experience.

Here are my top reasons to go to Gartner Symposium/ITxpo:

1. To Share

As we do every year at Gartner Symposium/ITxpo, the team behind entellitrak will be sharing valuable information with thousands of CIOs and other IT leaders. We aim to show enterprise users the very real operational advantages our Data-First™ approach to Case Management and Business Process Management (BPM) solutions delivers.

The MicroPact team will be talking to CIOs from major corporate and government enterprises on the trade show floor all week – and over lunch and dinner (and, of course, at the bar).

Sharing is not just a one-way street either. Everyone at the Symposium has a story to share – some may be stories of success, but others may be stories of unique problems their particular organization is experiencing. That is when my next reason to attending the event comes into play.

2. To Learn

From keynotes from industry leaders and visionaries to in-depth presentations from Gartner analysts and researchers, the symposium is jam packed with opportunities to learn about the micro and the macro.

Some of the best learning for me comes from talking to CIOs and other IT professionals about their unique technology needs. The MicroPact team prides itself on our ability to listen and find out exactly what an organization needs from a technology perspective to accomplish its desired goals. We listen so we can learn how entellitrak can be put to good use for your enterprise.

3. To Spy

The ITxpo is quite possibly the best place for commercial software developers to check out the competition. (It’s also a perfect opportunity to finally give my FitBit some big data to chew on.) I like to circle, watch, listen and ask plenty of questions while I’m moving from company to company on the show floor.

It may not be worthy of Robert Ludlum thriller, but I like to think I spy enough to bring back tons of great intelligence about market trends, competitive technologies, and a better understanding of what other BPM and Case Management vendors are up to.

4. To Test

While I spend a lot of time observing and listening at the Symposium, I also like to do some testing. And because I attend sessions from sun up to sun down, most of my testing comes in what could be called Man of the Street Testing.

Last year, I started out several conversations by asking people some very basic questions: What do you think of BPM? Does your organization use any Case Management Software? What do you know about entellitrak?

The answers varied from person to person. Some folks knew MicroPact and entellitrak and others were less familiar with BPM and Case Management in general. But I wasn’t testing them, I was testing my responses to their answers to my questions. This sounds confusing, I know.

With so many IT professionals at arm’s length, I like to use the Symposium to find out what they think about MicroPact, entellitrak and how I’m explaining the company and the technology to them.

The best example of this from last year’s Symposium is how attendees responded to MicroPact’s long and important history within the federal government. As someone who has spent most of his career in Washington, D.C., I often can’t see the forest for the trees. But to the CIO of an organization from the Midwest or Spain, the fact that MicroPact currently provides software to all 10 cabinet-level agencies is quite impressive. (More on our history and ongoing partnership with federal agencies.)

5. To Win

We’re all about winning at MicroPact, and the Symposium is just the sort of competitive environment we love. And the bottom line: We go to Gartner Symposium/ITxpo to win business. We want to beat the competition and help enterprises in every industry – from government and health care to higher education and transportation – find winning solutions for their teams.

Like most people, when I return from Gartner Symposium/ITxpo, I tally up business cards, emails, new Twitter followers and LinkedIn connections to see how I did. And without a doubt, I always end up winning because there is really no way to attend such a great event and not win.

Why do you go to Gartner Symposium/ ITxpo?

There you have some of my top reasons for attend the conference. How about you? Why do you go? Are you looking for business? Do you have a unique need or problem that needs to be met or solved? Are you looking to learn as much as you can in order to share those valuable insights with the rest of your team back home?

Whatever your reasons are for attending Gartner Symposium/ITxpo, I hope to see you there and learn more about you and your organization.

About the Author

Roger Hughlett was a member of the Marketing Team with MicroPact from 2013 - 2015.