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Case Management Creates Analytical Gold Mine for Digital Business

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By: Roger Hughlett

January 29, 2015 | Data and AnalyticsCase Management/BPM

One of the primary aims of business analytics is the discovery of trends. We want to find historic trends as well as the all-important forward-looking trends that could have material impacts on operations.

We want to know what happened, why it happened and how we can prepare or influence what is going to happen in the future. And with the right tools, we can get exactly what we want – or close to it.

Surveys conducted by leading technology research firms consistently place business analytics, the science of analyzing business data to derive useful insights and make better decisions, as one of the top three priorities among business leaders and senior executives across all industries. A study from Gartner predicted that business intelligence (BI) and analytics will remain a top focus of CIOs through 2017

Harnessing the powerful data contained within the countless documents, files and logs every organization collects and creates is essential for today’s Digital Business. The most successful enterprises will be able to efficiently find, organize, and analyze both structured and unstructured data if they are going to take full advantage of the valuable business insights held within their systems.

In the world of Case Management, this requires robust document management as well as advanced business analytics capabilities.

How to Generate Better Business Intelligence

There are two major document or content management features enterprises need in order to generate better business intelligence.

The first feature seeks to include unstructured content – word-processed documents, spreadsheets, presentations, drawings, audio and video files, and so on – in its content repository. Each piece of content has metadata associated with it that helps bring it up as relevant when the content repository is searched in different contexts.

The second feature involves optimizing a system’s content repository for querying and analysis, as distinct from standard application databases designed for speedy transaction entry and processing.

Together, these features generate relevant analytical information to help users make the right decisions in different situations. In the ideal business analytics environment, users can tap a vast enterprise knowledgebase that provides helpful pointers, if not full guidelines, for every kind of decision they have to make.

The best analytics systems also make the content available on a global scale, for access by users located all over the world (or even on the road). Also, content generated all across the enterprise goes into the content repository with no major delays. It would thus be possible for a CEO traveling to Europe to analyze the latest market trends in a particular market before reaching his or her destination.

Systematic generation and use of business intelligence like this leads to a much higher level of business performance across the enterprise.

Business Analytics for Case Management

MicroPact’s entellitrak® platform for Case Management and Business Process Management (BPM) features fully integrated Document Management and Natural Language Analytics modules in order to empower decision making at multiple levels of an organization – from front-line knowledge workers to the executive suite.

The Natural Language Analytics module provides self-service business intelligence (BI) to enterprise users and is integrated at the core level of the entellitrak platform. The analytics tool has access to 100 percent of the data managed within the application, and provides immediate operational intelligence to business users because they have the ability to look at key measures; see distribution by dimensions; and slice, dice, filter, sort, and search—all from a single page.

With the ability to perform rich exploratory analysis on an ad-hoc basis, users can dig deeper, learn more, and react faster than ever before. That, beyond a doubt, is good for every organization looking to succeed.

About the Author

Roger Hughlett was a member of the Marketing Team with MicroPact from 2013 - 2015.