Webinar Hosted By Forrester Analyst Craig Le Clair: Is Process Mapping a Barrier to Innovation?

Presented by Craig Le Clair, Vice President and Principal Analyst, Forrester Research

The ways in which companies interact with their customers are shifting. Thanks to mobile devices, social media, and a vast number of online information resources, customers now have more information at their fingertips than they ever have in the past.  Across industries, this evolution in how customers and businesses interact is contributing to an overall change in how systems should be designed in order for businesses to succeed.

In this webinar, Craig Le Clair of Forrester Research analyzes the results of a survey of 151 North American application development and implementation process decision-makers and explains:

  • Why businesses need to build systems to support unstructured information
  • Why organizations need to focus on goals by concentrating on a Data-First™ approach to system design, rather than building systems that focus on tasks
  • The importance of looking at metrics around both customer experience and an organization's ability to respond to change

View the webinar to gain a broader understanding of why businesses are moving toward a Data-First approach to system design.

Watch the Webinar